WHISKY WITH CHARACTER

MEET OUR CHARACTERS

Explore all 12 of our flavour profiles and discover your whisky character. Share your discoveries with us on social media using the hashtag #whiskycharacter

Explore all 12 of our flavour profiles and discover your whisky character. Share your discoveries with us on social media using the hashtag #whiskycharacter

Ready to share your love for the Society? Recommend a whisky adventurer and not only will we reward you with a £20 e-voucher, your friend can enjoy 20% off their membership.

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JOIN OUR COLOURFUL CLUB

Continue your whisky journey by joining fellow adventurers from all over the world, you’ll find great travelling companions and expert guides from the moment you sign up.

DISCOVER MORE

Favours the ambition and sparkle of youth, honed to perfection and eager to impress

A smooth operator in pursuit of sumptuous sensory pleasures

A soft and gentle exterior belying the passion within

Fiery and fervent with 
WOW factor

Distinguished and sophisticated with a sense of serenity

Mighty and majestic, always makes a lasting impression

Powerful, strong and brave – fearless in the face of peat

Meaty, peaty, bold and full-bodied

Gentle power and ruthless beauty striking softly at the senses

An unquenchable sense of adventure, voyaging joyfully into the unknown

Tantalises with charm and charisma, full of surprise and delight

A gentle dram that doesn’t fail to dazzle

Throughout May, SMWS are celebrating the wonderful diversity of its whisky along with the colourful characters of its members. Let’s come together to share unique whisky experiences.

MULTI-FLAVOURED FESTIVAL FUN

We’re taking our colourful whisky events and characterful cask strength whisky to the Speyside, Campbeltown and Islay festivals throughout the month. Prepare to expect the unexpected…

Here’s everything you need to know to get involved – whether you’re able to travel in person or not.

Our first appearance at the Campbeltown Malts Festival on 21 and 22 May, where we’ll be setting up camp at our partner bar in the Ardshiel Hotel. The Society bar will be open from 1-4pm on Tuesday, 21 with celebratory bottles and drams available, and our Master Brand Ambassador John McCheyne on hand to help you discover the right flavour profile to suit your character.


COLOURFUL CAMPBELTOWN

BUY MASTERCLASS TICKETS

Wednesday evening from 7-9pm will see John and the Society’s ambassador Matt Bailey – all the way from Australia – joining forces to present a virtual tasting from the Ardshiel Hotel.

If you can’t be there in person, be sure and buy your Festival Discovery Pack and join us online to share this unmissable evening with your fellow Society members.

JOIN IN AT HOME

BUY VIRTUAL TASTING PACK

The celebrations roll off the ferry onto the magical whisky island of Islay for Feis Ile, the Islay Festival of Music and Malt, from Friday, 24 May, with a variety of events taking place in the splendid surroundings of Islay House at Bridgend.

Everyone is welcome to the
Society’s Open Day, kicking off at 1pm and going on well into the evening, where as well as the Society whisky bar we’ll be offering local produce, a seafood barbecue and live music into the night.

SMWS ambassador Matt Bailey will also be on hand to host our series of
Islay masterclasses, including an exploration of our celebratory festival bottlings from 2-3pm and a deep dive into the world of old and rare peated gems from 6.30-7.30pm.

In between, you can fulfil your fantasies of taking part in a
Highland Games, when we hold two rounds of our own version of Islay-inspired games on the grounds of the house. Expect hi-jinks, soft landings, and of course liquid gold prizes for the winners.

OVER THE SEA

CHARACTER TOUR TICKETS : 2 - 3PMOLD & RARE TICKETS: 6.30 - 7.30PM

There’s no better way to experience the glories of Islay and tick off a stop at each of the island’s nine distilleries than by bike – so on Saturday, 25 May we’ll be rounding up a peloton of members for a gentle spin around the island. Starting off from Ardbeg distillery at 10am, bring your bike and we’ll provide the map, the card to get a distillery stamp at each stop, and even a free Society cycle jersey for the first 10 to sign up. Then of course, it’s all back to Islay House for a dram. 

Sign up now by emailing 
unfiltered@smws.com 

You can find out about bike hire on the island here: Islay Cycles

TOUR DE ISLAY

Throughout May, SMWS are celebrating the wonderful diversity of its whisky along with the colourful characters of its members. Let’s come together to share unique whisky experiences.

53.289 VS 35.237